What Makes Content Alive in a Feed | Rifff
Frequently asked questions
- What does it mean that the feed content is alive?
- Each item is interactive rather than an image or a clip, and can be remixed, continued or rewritten into your own version.
- How is the feed navigated?
- Full-screen vertical scrolling, where every item is alive and interactive.
- Is there a way to follow the people who made what I'm scrolling?
- Yes. Follow, like, comment and message are all part of the app by design.
- Is it a normal short-video feed?
- Not quite. The difference is the interaction: items are meant to be riffed, not only watched.
The short answer
Rifff is a social app for living content — a full-screen vertical feed where every item is alive and interactive, and can be riffed: remixed, continued, and rewritten into your own version.
What "alive" means
The distinction is worth being concrete about, because "alive" in this context is not a claim about video quality.
A still image is watched. A clip is watched. A living content item is one where you can act on it — and that acting is what turns viewing into making.
One feed, one gesture
Full-screen vertical scrolling, where every item is alive and interactive — not just an image or a clip.
The vertical full-screen feed is the familiar part. What is different is what each item is capable of once you are looking at it.
Follow it up
Follow, like, comment and message — social by design, alongside the content.
Create by voice
Just talk — your voice is transcribed in real time so you can create and edit by speaking.